Back in January 2013 I wrote an article titled Twitter Has Become My #1 Resource For Discovering Country Music. Why am I telling you this? For two reasons; 1) I’m thinking of posting a weekly article where I discuss what country music I have found via Twitter, and 2) that article from 14 months ago featured SaraBeth and her then new single Kicikn’ and Screamin’. So here we are over a year on and I’m talking about SaraBeth again, and this time about her brand new song and video That’s The Sound, which you can now watch here.
The video is hosted on ZUUS which is a music video streaming site (think Songza or Pandora for music videos) that launched mid last year. Being the brain child of former Sony, Viacom and MTV execs, ZUUS has the most extensive music video catalogue available anywhere. Its unrivalled collection dates as far back as the 70’s (no one else’s catalogue comes even close!)
Before we get to the song, did you see the cool decoration on the guitar in the background of the intro clip? It’s the same style as I used on a graphic I made to show what live acts I saw last year, as you can see below.
I praised SaraBeth’s voice previously and will again, as we see another song that I can easily see becoming a summer anthem. While there’s always a place for fun and frivolous songs, I’m a huge fan of songs that tell a story, and That’s The Sound does that. Not only that, but the video is a mini film of said story, and not just 4 minutes of SaraBeth singing into the camera. We get to see SaraBeth singing, but the emphasis is on the story of the song.
As for the story told in the song, well it’s about an unappreciated young lady who decides to leave her boyfriend/husband and the sense of freedom that gives her. There is some great humour thrown into the video and I especially like the part where he’s on the phone, no doubt giving his ex a hard time, and his pans catch on fire. Karma’s a bitch! It’s also great to see the video come full circle, and have our heroin end up on a beach, the same environment SaraBeth is shown singing. Dog isn’t always Man’s best friend, as we see this particular canine choose the same getaway path as our lady, and who can blame him! I did fear for a second when she looked at her phone whilst driving that she may end up like the female protagonist from Highway Don’t Care, but thankfully she just ignored the call.
That’s The Sound is incredibly catchy and it’s the kind of song I want to listen to a lot, hence the 3 times I’ve played it just while I write this. I’m surprised SaraBeth isn’t more well known than she is, with a very marketable voice and image, combined with great songs, it surely is only a matter of time. I’d love to see her come over to the UK, especially with the amount of acts Country 2 Country now accommodate.